Kleno Hair Cosmetics

Kleno respeta tu privacidad y se compromete a proteger la información personal que compartas con nosotros. En general, podés navegar por nuestro sitio web sin darnos ninguna información acerca de ti. Cuando necesitemos tu información personal para proporcionarte productos que solicites o cuando decidas proporcionarnos tu información personal, como por ejemplo si decides contactar con nosotros para obtener información adicional o suscribirte a nuestro newsletter, esta política describe cómo recopilamos y usamos tu información personal.

¿Quién es el responsable de procesar tus datos personales?

La entidad responsable de procesar tus datos personales es "MG USA LLC, denominada Kleno, «nuestro», «nosotros» o «a nosotros» en esta política de privacidad. Nuestro representante en USA es

2MG USA LLC
Stephenson 2946, CASEROS [1678]
Provincia de Buenos Aires.
info@cosmetecnica.com

1.- La información que recopilamos, cómo la recopilamos y la utilizamos

Información personal significa cualquier información que pueda utilizarse para identificar a un individuo, incluyendo entre otros, el nombre y apellidos, dirección de correo electrónico, direcciones postales u otras direcciones físicas, otra información de contacto, tratamiento, fecha de nacimiento, sexo, ocupación, sector, intereses personales y otra información cuando sea necesaria para proporcionarte un producto o servicio que nos hayas solicitado.

Estas son las categorías de datos personales que recopilamos directa o indirectamente acerca de ti:

Información de identidad: incluye el nombre completo, la fecha de nacimiento, la dirección de correo electrónico, el número único de identificador del consumidor, apodo, contraseña y los códigos de tarjeta regalo que se te asignen.

Información de contacto: incluye tu número de teléfono, dirección de envío y de facturación, cuenta de usuario de redes sociales o cualquier otro canal de comunicación que hayas utilizado para contactar con nosotros para más información.

Información de compra: incluye tu información de pago (número de la tarjeta de crédito), perfil de riesgo de pago (que nos lo proporciona nuestra solución de riesgo de pagos), el carrito de la compra (tus artículos pedidos), los datos de entrega, la dirección de envío y de facturación, el número de pedido del cliente, el historial de compras con Kleno, la identificación de la transacción y cualquier otra información relacionada con tu compra. La utilizamos para completar tu pedido en los sitios de Kleno.

Información de perfil y comportamiento: incluye tu historial de compras, tu comportamiento navegando, tus preferencias de navegación, tus preferencias de compra, reseñas de productos y cualquier otra característica que obtengamos acerca de ti.

Información del dispositivo: incluye información acerca de tu dispositivo o navegador que nos da una idea acerca de tu comportamiento de navegación o uso del dispositivo. Se recopila la información de tu dispositivo y nuestras cookies, etiquetas y píxeles recopilan la información de tu navegador. Con frecuencia se requiere esto con fines de seguridad de la red. Esto incluye, entre otros: dirección IP, fecha y hora de la visita, cuánto tiempo permaneciste en nuestro sitio web, la URL de referencia (si viniste a nuestro sitio a través de un sitio diferente o de un anuncio), las páginas que visitaste en nuestro sitio, el tipo de navegador, el tipo de dispositivo, las versiones, el sistema operativo.

Correspondencia: incluye la conversación que tengamos cuando contactes con el servicio de atención al cliente, los correos que nos escribas acerca de nuestros productos o servicios, la correspondencia de chat en nuestras páginas de redes sociales, las quejas que nos dirijas a través del correo postal, correo electrónico, fax o llamadas, notas que preparemos por tu opinión, la devolución de llamadas por parte de nuestro servicio de atención al cliente para ti y cualquier otra comunicación entre tú y nuestro personal. Nosotros grabamos todas las llamadas del servicio de atención al cliente con fines de seguridad de la calidad.

Información de preferencias: incluye el idioma preferido, la ubicación del inicio de sesión, la dirección de envío preferida, las preferencias de navegación, nuestra correspondencia contigo, tus reseñas de productos de Kleno.

2. Base legal del procesamiento y cómo utilizamos tu información

Nuestra recopilación y procesamiento de la información personal se basa en lo siguiente:

3. Funcionamiento del sitio

Para ejecutar los sitios y aplicaciones conectados al dominio de Kleno, arreglar errores para asegurarnos de que siempre veas el sitio del modo que pretendemos y controlar el cumplimiento de nuestros Términos y condiciones, examinamos todo el tráfico de nuestro sitio y analizamos los datos que recibimos de nuestros servidores.

Uso de cookies/etiquetas/píxeles: Podemos recopilar tus datos personales con este fin utilizando tecnologías como cookies, píxeles y etiquetas para reunir la información de tu dispositivo.

BASE LEGAL: Interés legítimo

CATEGORIES OF PERSONAL DATA:

• Información del dispositivo
• Información de identidad
• Información de perfil y comportamiento
• Información de preferencias

3.- Seguridad de dominio y de red y autenticación de usuario

Para proteger nuestros dominios, detectar actividades inusuales y evitar el fraude de pagos y amenazas de seguridad, examinamos todo el tráfico de nuestros sitios y autenticamos la información de inicio de sesión del usuario utilizando tokens para verificar los datos que nos proporcionas y los comparamos con otra información disponible, como las credenciales que has proporcionado directamente a Kleno u otras plataformas o información que estén disponibles en el dominio público para asegurarnos de que solamente accedan a nuestros sitios usuarios «autorizados».

BASE LEGAL: Interés legítimo

CATEGORIES OF PERSONAL DATA:

• Información del dispositivo
• Información de identidad
• Información de perfil y comportamiento
• Información de preferencias

4.- Sale of Kleno Products – Online and Offline Orders

To process your online purchase, provide you with various payment options, create a hassle-free checkout process for you, ensure we receive your payment, and meet the requirements of our Terms and Conditions, including invoice processing, shipping, customization, exchanges and refunds, etc. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. Please note that the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision and challenge it.

LEGAL BASE:  

• Contract compliance
• Interés legítimo
• Legal obligation

CATEGORIES OF PERSONAL DATA:       

• Información de identidad
• Contact information
• Purchase information
• Correspondence
• Información del dispositivo

5- Payment processing and fraud detection

We use the Mercado Pago service in order to process your payments. In such circumstances, Mercado Pago will also be the independent controller of your personal data according to its privacy statement available here: https://www.mercadopago.com.ar/privacidad

BASE LEGAL: Compliance with the contract:

CATEGORIES OF PERSONAL DATA:

• Información de identidad
• Contact information
• Información de perfil y comportamiento
• Purchase information
• Información del dispositivo

6. Product delivery

When you have successfully placed an order, we use your contact details (postal or shipping address) and other purchase information to deliver the purchased products to you.

BASE LEGAL: Compliance with the contract

CATEGORIES OF PERSONAL DATA

• Información de identidad
• Contact information
• Purchase information

7.– Analysis of corporate operations

In order to evaluate our corporate operations, we need to analyze various categories of information to understand how our products are selling in different markets, what are the popular features of our products, what has worked and what has not in terms of our marketing campaigns and advertising, our product designs and distribution strategy, our website design and overall user experience so that we can establish, implement and evaluate our corporate strategy.

This includes analyzing data to understand how users navigate our site and use the app to improve our user experience design to ensure that you continue to purchase our products and interact with us on our sites.

Uso de cookies/etiquetas/píxeles: Podemos recopilar tus datos personales con este fin utilizando tecnologías como cookies, píxeles y etiquetas para reunir la información de tu dispositivo.

LEGAL BASIS: Legitimate interest

CATEGORIES OF PERSONAL DATA

• Información de identidad
• Purchase information
• Información de perfil y comportamiento
• Información del dispositivo
• Correspondence

8. Customer service

We collect your personal data to tell you when the product you like is available at your request and to respond to your questions and concerns through various communication channels that we make available to you. We will review your requests to our customer service so we can provide you with valuable service in the future.

LEGAL BASIS: Legitimate interest; Compliance with the contract.

CATEGORIES OF PERSONAL DATA:

• Información de identidad
• Contact information
• Purchase information
• Correspondence

9. Personalized marketing messages

We send you marketing messages that we think might interest you to the email address you have provided us. To send you “personalized” messages, we observe your online (and sometimes, where appropriate, offline) behavior and analyze your behavior using analytics to better estimate which product lines you might be interested in and which you might benefit from. This requires us to collect various categories of personal data from you. We use different analysis tools to understand what your behavior means in terms of what you like or don’t like about our various product lines and to understand the impact (success rates) of the messages we deliver to you.

Uso de cookies/etiquetas/píxeles: Podemos recopilar tus datos personales con este fin utilizando tecnologías como cookies, píxeles y etiquetas para reunir la información de tu dispositivo.

LEGAL BASIS: Consent

CATEGORIES OF PERSONAL DATA

• Información de identidad
• Contact information (if we have it available)
• Purchase information (if we have it available)
• Profile and behavioral information (if we have it available)
• Información del dispositivo
• Preference information (if we have it available)
•  

10- Targeted messages on third-party advertising platforms

We use third-party advertising platforms such as Facebook, Google, YouTube, Instagram, etc. to send you targeted messages, based on your behavior and browsing pattern, at specific locations and times on these platforms to increase the efficiency of our advertising campaigns. We use third-party solutions like Google Analytics and Facebook Business Manager tools to help us do a better job of targeting our campaigns and messages to our consumers. Your personal data is shared with third-party advertising platforms and they will attempt to use your profile in their database to determine the optimal place and time (the page you are viewing) to show you a Kleno ad. We also have to analyze the information necessary to understand the impact of our campaigns. If you do not agree to be tracked for this purpose, you will continue to see Kleno ads on other platforms at random.

You can learn more about how our Advertising Partners help us achieve this by visiting their sites:

Instagram: https://help.instagram.com/519522125107875

Facebook: https://www.facebook.com/policy.php

Pinterest: https://policy.pinterest.com/en/privacy-policy

Twitter: https://twitter.com/en/privacy

YouTube: https://www.youtube.com/howyoutubeworks/policies/community-guidelines/

Google Tag Manager: https://www.google.com/analytics/terms/tag-manager/

Google Ads: https://policies.google.com/technologies/ads?hl=en-US

Taboola: https://www.taboola.com/policies/platform-terms-of-service

Outbrain: https://www.outbrain.com/advertisers/guidelines/

Tiktok: https://www.tiktok.com/legal/privacy-policy?lang=en

Bronto: https://bronto.com/policies/bronto-data-processing-addendum/

Uso de cookies/etiquetas/píxeles: Podemos recopilar tus datos personales con este fin utilizando tecnologías como cookies, píxeles y etiquetas para reunir la información de tu dispositivo.

LEGAL BASIS: Consent

CATEGORIES OF PERSONAL DATA:

• Información de identidad
• Contact information (if we have it available)
• Purchase information (if we have it available)
• Profile and behavioral information (if we have it available)
• Información del dispositivo
• Preference information (if we have it available)

 

11- Research and product development

We perform analysis to improve our products and services through research. This includes asking you questions in surveys, asking you for your opinion, asking you to try our products and provide us with a review, asking other service providers to conduct market and product research so that we stay ahead of the competition.

LEGAL BASIS: Legitimate interest

CATEGORIES OF PERSONAL DATA

• Identity information (only if the project requires it)
• Contact information (only if the project requires it)
• Purchase information (only if the project requires it)
• Profile and behavior information (only if the project requires it)
• Device information (only if the project requires it)
• Correspondence (only if the project requires it)
• Información de preferencias

12.- Legal obligation

Where we are legally required to provide your personal data for reasons of national and public security, crime prevention, investigation and reporting, anti-money laundering laws, judicial proceedings, protection of the rights and freedoms of other individuals and the enforcement of civil claims , we will provide information as requested by authorities or parties when we are completely satisfied that the request is required by law. We may not be able to notify you if doing so is against the law.

LEGAL BASIS: Legal obligation

CATEGORIES OF PERSONAL DATA:

All categories of personal data requested by authorities.

12.- The collection of information from your device on our website using cookies, pixels, tags and similar technologies (“Cookie Notice”)

When you visit the Kleno site, we store data collectors such as cookies, tags, pixels, tag containers, and beacons among others in your browser to obtain certain information about your browsing session. These technologies are often referred to as “Cookies” collectively on other websites. Cookies also allow our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so that you do not have to re-enter them each time you return to the site. or navigate from one page to another. We use cookies for various purposes, which also means that they have different legal bases. Please review our Cookie Policy to understand how we use different types of cookies to fulfill different purposes

13.- Share and disclose information

Because Kleno is a global company, your personal information may be shared with other Kleno offices or subsidiaries around the world. Such entities are governed by this Privacy Policy or are bound by appropriate confidentiality and data transfer agreements.

Kleno may share your personal information with other companies or individuals under any of the following circumstances and the categories of recipients below:

• When we have your consent to share the information;
  if we have to send the information to third parties working on behalf of Kleno to provide you with customer service or promotional materials (we will only provide these companies with the information they need to provide the service and they are prohibited from using that information for any other purpose) ;
• In the event of a sale or transfer of all or substantially all of the shares or assets of Kleno or any affiliate of Kleno, in the event of mergers or in the event of negotiations with respect to the foregoing;
• To our service providers and subcontractors to keep you up to date with any information we think you would like to receive from us or our corporate partners (unless you have opted out of these types of communications), subject to your consent to such processing activities;
• For our subsidiaries and affiliates in order to manage our international group of companies;
• to our suppliers and corporate partners for any of the purposes set out in Section 3 above, including online advertising platforms and tools such as Google, Facebook and others, as well as to third-party providers of cloud computing and information technology services, all subject to the terms of this Privacy Policy;
• when necessary for corporate audits or to investigate or respond to a security complaint or threat, to prevent illegal uses of our services, to defend against third-party claims, and to assist in fraud prevention or investigation; either
  We will also disclose your personal information if we are required to do so by law or, in urgent circumstances, to protect personal safety, the public or our website.

We will not sell or otherwise transfer the personally identifiable information you provide to us on our websites to any third party for their own direct marketing use, unless we provide you with clear notice and obtain your explicit consent to share your data in this way. 

12.- Rights of data subjects

At any time you can request the rectification or deletion of your personal information. Please note that such removal may mean that Kleno may not be able to process your requests or provide you with any requested services. You have the right to request a copy of your personal information from our records. You have the right to request that we limit the use of your personal information (for example, if you believe that the information is incorrect) or that we stop using your personal information (for example, in relation to using the information to improve our services). You have the right to object to any processing of your personal data by us. Any of the above requests are subject to limitations established by applicable law, and we reserve the right to deny any request subject to adequate reasoning.

If you have a Kleno account, you can opt out of receiving marketing communications by modifying your preferences in the “account” section of our website. You can also opt out by modifying your email or SMS subscriptions by clicking the unsubscribe link or following the instructions included in the message. Alternatively, you can contact us using the contact details below.