Kleno Hair Cosmetics

Kleno respects your privacy and is committed to protecting the personal information you share with us. In general, you can browse our website without providing us with any information about yourself. When we need your personal information to provide you with requested products or when you choose to provide us with your personal information, such as when you decide to contact us for additional information or subscribe to our newsletter, this policy describes how we collect and use your personal information.

Who is responsible for processing your personal data?

The entity responsible for processing your personal data is 2MG USA LLC, referred to as Kleno, “our”, “we” or “us” in this privacy policy. Our representative in USA is:

2MG USA LLC
Stephenson 2946, CASEROS [1678]
Provincia de Buenos Aires.
info@cosmetecnica.com

1. The information we collect, how we collect it, and how we use it.

Personal information means any information that can be used to identify an individual, including but not limited to, full name, email address, postal addresses or other physical addresses, other contact information, treatment, date of birth, gender, occupation, sector, personal interests, and other information when necessary to provide you with a product or service that you have requested.

These are the categories of personal data we collect directly or indirectly about you:

Identity information: includes full name, date of birth, email address, unique consumer identifier number, nickname, password, and assigned gift card codes.

Contact information: includes your phone number, shipping and billing address, social media user account, or any other communication channel you have used to contact us for further information.

Purchase information: includes your payment information (credit card number), payment risk profile (provided by our payment risk solution), shopping cart (your ordered items), delivery data, shipping and billing address, customer order number, purchase history with Kleno, transaction identification, and any other information related to your purchase. We use this information to fulfill your order on Kleno websites.

Profile and behavior information: includes your purchase history, browsing behavior, browsing preferences, buying preferences, product reviews, and any other features we obtain about you.

Device information: includes information about your device or browser that gives us insights into your browsing behavior or device usage. Your device information is collected, and our cookies, tags, and pixels collect your browser information. This is often required for network security purposes. This includes, but is not limited to: IP address, visit date and time, duration of stay on our website, referring URL (if you came to our site from a different site or an ad), pages visited on our site, browser type, device type, versions, operating system.

Correspondence: includes the conversation we have when you contact customer service, emails you write to us about our products or services, chat correspondence on our social media pages, complaints you address to us via postal mail, email, fax, or calls, notes we make based on your feedback, callback from our customer service for you, and any other communication between you and our staff. We record all customer service calls for quality and security purposes.

Preference information: includes preferred language, login location, preferred shipping address, browsing preferences, our correspondence with you, your product reviews of Kleno.

2. Legal basis for processing and how we use your information

Our collection and processing of personal information is based on the following:

3. Site operation

To run the sites and applications connected to the Kleno domain, fix errors to make sure you always see the site the way we intend, and monitor compliance with our Terms and Conditions, we examine all traffic to our site and analyze the data we receive from our servers.

Use of cookies/tags/pixels: We may collect your personal data for this purpose using technologies such as cookies, pixels and tags to collect information from your device.

LEGAL BASIS: Legitimate interest

CATEGORIES OF PERSONAL DATA:

• Device Information
• Identity information
• Profile and behavior information
• Preference information

3.- Domain and network security and user authentication

To protect our domains, detect unusual activity, and prevent payment fraud and security threats, we examine all traffic to our sites and authenticate user login information using tokens to verify the data you provide to us and compare it with other available information, such as the credentials you have provided directly to Kleno or other platforms or information that are available in the public domain to ensure that only “authorized” users access our sites.

LEGAL BASIS: Legitimate interest

CATEGORIES OF PERSONAL DATA:

• Device Information
• Identity information
• Profile and behavior information
• Preference information

4.- Sale of Kleno Products – Online and Offline Orders

To process your online purchase, provide you with various payment options, create a hassle-free checkout process for you, ensure we receive your payment, and meet the requirements of our Terms and Conditions, including invoice processing, shipping, customization, exchanges and refunds, etc. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. Please note that the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision and challenge it.

LEGAL BASE:  

• Contract compliance
• Legitimate interest
• Legal obligation

CATEGORIES OF PERSONAL DATA:       

• Identity information
• Contact information
• Purchase information
• Correspondence
• Device Information

5- Payment processing and fraud detection

We use the Mercado Pago service in order to process your payments. In such circumstances, Mercado Pago will also be the independent controller of your personal data according to its privacy statement available here: https://www.mercadopago.com.ar/privacidad

LEGAL BASIS: Compliance with the contract:

CATEGORIES OF PERSONAL DATA:

• Identity information
• Contact information
• Profile and behavior information
• Purchase information
• Device Information

6. Product delivery

When you have successfully placed an order, we use your contact details (postal or shipping address) and other purchase information to deliver the purchased products to you.

LEGAL BASIS: Compliance with the contract

CATEGORIES OF PERSONAL DATA

• Identity information
• Contact information
• Purchase information

7.– Analysis of corporate operations

In order to evaluate our corporate operations, we need to analyze various categories of information to understand how our products are selling in different markets, what are the popular features of our products, what has worked and what has not in terms of our marketing campaigns and advertising, our product designs and distribution strategy, our website design and overall user experience so that we can establish, implement and evaluate our corporate strategy.

This includes analyzing data to understand how users navigate our site and use the app to improve our user experience design to ensure that you continue to purchase our products and interact with us on our sites.

Use of cookies/tags/pixels: We may collect your personal data for this purpose using technologies such as cookies, pixels and tags to collect information from your device.

LEGAL BASIS: Legitimate interest

CATEGORIES OF PERSONAL DATA

• Identity information
• Purchase information
• Profile and behavior information
• Device Information
• Correspondence

8. Customer service

We collect your personal data to tell you when the product you like is available at your request and to respond to your questions and concerns through various communication channels that we make available to you. We will review your requests to our customer service so we can provide you with valuable service in the future.

LEGAL BASIS: Legitimate interest; Compliance with the contract.

CATEGORIES OF PERSONAL DATA:

• Identity information
• Contact information
• Purchase information
• Correspondence

9. Personalized marketing messages

We send you marketing messages that we think might interest you to the email address you have provided us. To send you “personalized” messages, we observe your online (and sometimes, where appropriate, offline) behavior and analyze your behavior using analytics to better estimate which product lines you might be interested in and which you might benefit from. This requires us to collect various categories of personal data from you. We use different analysis tools to understand what your behavior means in terms of what you like or don’t like about our various product lines and to understand the impact (success rates) of the messages we deliver to you.

Use of cookies/tags/pixels: We may collect your personal data for this purpose using technologies such as cookies, pixels and tags to collect information from your device.

LEGAL BASIS: Consent

CATEGORIES OF PERSONAL DATA

• Identity information
• Contact information (if we have it available)
• Purchase information (if we have it available)
• Profile and behavioral information (if we have it available)
• Device Information
• Preference information (if we have it available)
•  

10- Targeted messages on third-party advertising platforms

We use third-party advertising platforms such as Facebook, Google, YouTube, Instagram, etc. to send you targeted messages, based on your behavior and browsing pattern, at specific locations and times on these platforms to increase the efficiency of our advertising campaigns. We use third-party solutions like Google Analytics and Facebook Business Manager tools to help us do a better job of targeting our campaigns and messages to our consumers. Your personal data is shared with third-party advertising platforms and they will attempt to use your profile in their database to determine the optimal place and time (the page you are viewing) to show you a Kleno ad. We also have to analyze the information necessary to understand the impact of our campaigns. If you do not agree to be tracked for this purpose, you will continue to see Kleno ads on other platforms at random.

You can learn more about how our Advertising Partners help us achieve this by visiting their sites:

Instagram: https://help.instagram.com/519522125107875

Facebook: https://www.facebook.com/policy.php

Pinterest: https://policy.pinterest.com/en/privacy-policy

Twitter: https://twitter.com/en/privacy

YouTube: https://www.youtube.com/howyoutubeworks/policies/community-guidelines/

Google Tag Manager: https://www.google.com/analytics/terms/tag-manager/

Google Ads: https://policies.google.com/technologies/ads?hl=en-US

Taboola: https://www.taboola.com/policies/platform-terms-of-service

Outbrain: https://www.outbrain.com/advertisers/guidelines/

Tiktok: https://www.tiktok.com/legal/privacy-policy?lang=en

Bronto: https://bronto.com/policies/bronto-data-processing-addendum/

Use of cookies/tags/pixels: We may collect your personal data for this purpose using technologies such as cookies, pixels and tags to collect information from your device.

LEGAL BASIS: Consent

CATEGORIES OF PERSONAL DATA:

• Identity information
• Contact information (if we have it available)
• Purchase information (if we have it available)
• Profile and behavioral information (if we have it available)
• Device Information
• Preference information (if we have it available)

 

11- Research and product development

We perform analysis to improve our products and services through research. This includes asking you questions in surveys, asking you for your opinion, asking you to try our products and provide us with a review, asking other service providers to conduct market and product research so that we stay ahead of the competition.

LEGAL BASIS: Legitimate interest

CATEGORIES OF PERSONAL DATA

• Identity information (only if the project requires it)
• Contact information (only if the project requires it)
• Purchase information (only if the project requires it)
• Profile and behavior information (only if the project requires it)
• Device information (only if the project requires it)
• Correspondence (only if the project requires it)
• Preference information

12.- Legal obligation

Where we are legally required to provide your personal data for reasons of national and public security, crime prevention, investigation and reporting, anti-money laundering laws, judicial proceedings, protection of the rights and freedoms of other individuals and the enforcement of civil claims , we will provide information as requested by authorities or parties when we are completely satisfied that the request is required by law. We may not be able to notify you if doing so is against the law.

LEGAL BASIS: Legal obligation

CATEGORIES OF PERSONAL DATA:

All categories of personal data requested by authorities.

12.- The collection of information from your device on our website using cookies, pixels, tags and similar technologies (“Cookie Notice”)

When you visit the Kleno site, we store data collectors such as cookies, tags, pixels, tag containers, and beacons among others in your browser to obtain certain information about your browsing session. These technologies are often referred to as “Cookies” collectively on other websites. Cookies also allow our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so that you do not have to re-enter them each time you return to the site. or navigate from one page to another. We use cookies for various purposes, which also means that they have different legal bases. Please review our Cookie Policy to understand how we use different types of cookies to fulfill different purposes

13.- Share and disclose information

Because Kleno is a global company, your personal information may be shared with other Kleno offices or subsidiaries around the world. Such entities are governed by this Privacy Policy or are bound by appropriate confidentiality and data transfer agreements.

Kleno may share your personal information with other companies or individuals under any of the following circumstances and the categories of recipients below:

• When we have your consent to share the information;
  if we have to send the information to third parties working on behalf of Kleno to provide you with customer service or promotional materials (we will only provide these companies with the information they need to provide the service and they are prohibited from using that information for any other purpose) ;
• In the event of a sale or transfer of all or substantially all of the shares or assets of Kleno or any affiliate of Kleno, in the event of mergers or in the event of negotiations with respect to the foregoing;
• To our service providers and subcontractors to keep you up to date with any information we think you would like to receive from us or our corporate partners (unless you have opted out of these types of communications), subject to your consent to such processing activities;
• For our subsidiaries and affiliates in order to manage our international group of companies;
• to our suppliers and corporate partners for any of the purposes set out in Section 3 above, including online advertising platforms and tools such as Google, Facebook and others, as well as to third-party providers of cloud computing and information technology services, all subject to the terms of this Privacy Policy;
• when necessary for corporate audits or to investigate or respond to a security complaint or threat, to prevent illegal uses of our services, to defend against third-party claims, and to assist in fraud prevention or investigation; either
  We will also disclose your personal information if we are required to do so by law or, in urgent circumstances, to protect personal safety, the public or our website.

We will not sell or otherwise transfer the personally identifiable information you provide to us on our websites to any third party for their own direct marketing use, unless we provide you with clear notice and obtain your explicit consent to share your data in this way. 

12.- Rights of data subjects

At any time you can request the rectification or deletion of your personal information. Please note that such removal may mean that Kleno may not be able to process your requests or provide you with any requested services. You have the right to request a copy of your personal information from our records. You have the right to request that we limit the use of your personal information (for example, if you believe that the information is incorrect) or that we stop using your personal information (for example, in relation to using the information to improve our services). You have the right to object to any processing of your personal data by us. Any of the above requests are subject to limitations established by applicable law, and we reserve the right to deny any request subject to adequate reasoning.

If you have a Kleno account, you can opt out of receiving marketing communications by modifying your preferences in the “account” section of our website. You can also opt out by modifying your email or SMS subscriptions by clicking the unsubscribe link or following the instructions included in the message. Alternatively, you can contact us using the contact details below.